Job Description

Paid Search Marketing Manager

We're looking for a Paid Search Marketing Manager to join a leading technology company on a 12-month contract. In this role, you'll partner with cross-functional teams and agency partners to drive paid search strategy, optimize PPC performance, and contribute to high-impact digital marketing initiatives. If you're passionate about search marketing, data-driven decision-making, and leveraging AI-powered advertising tools, we'd love to hear from you.

Job Title: Paid Search Marketing Manager

Job Location: 7535 Torrey Santa Fe Rd, San Diego, CA 92129 (Hybrid – 3 days onsite, rest remote)

Job Duration: 12 Months Contract

Description:

• Serve as the primary point of contact between internal TurboTax stakeholders and our agency partner, ensuring the PPC program is always aligned to business goals and priorities.
• Interpret business objectives, growth targets, and marketing strategies from internal stakeholders and translate them into clear, actionable direction for the agency.
• Contribute to the paid search roadmap — setting priorities, defining testing agendas, and ensuring the agency is executing against the right strategies at the right time.
• Partner with our agency to achieve performance targets, timelines, and quality standards; review and provide informed feedback on campaign strategy, structure, ad copy, and landing page recommendations.
• Leverage your hands-on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization.
• Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with external and internal partners on when and how to adopt them in support of our goals.
• Analyze campaign performance data and synthesize insights for internal stakeholders — translating complex PPC metrics into clear business implications and recommendations.
• Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated.
• Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation to support campaign performance.
• Lead project management for key PPC initiatives — defining timelines, aligning stakeholders, tracking milestones, and ensuring on-time delivery across teams and the agency.
• Oversee QA processes to ensure campaigns, ad copy, keywords, and tracking are accurate and on-brand.
• Conduct competitive research and bring forward-looking insights and recommendations to internal stakeholders and leadership.
• Stay current on search marketing trends and serve as an informed advocate for innovation within the program.

Skills:

• 3–4 years of hands-on PPC experience, with a focus on Google Ads, Microsoft Ads, and other search platforms
• Strong analytical skills with experience interpreting campaign data to inform strategy (Google Ads, SA360, Adobe Analytics, or similar)
• Solid working knowledge of bid management, keyword strategy, ad copy best practices, quality score optimization, and A/B testing — enough to actively contribute to strategy and hold a high bar for the program.
• Familiarity with AI-powered advertising tools and a willingness to adopt emerging technologies to drive efficiency and performance
• Strong project management skills with the ability to juggle multiple workstreams, align stakeholders, and keep initiatives on track
• Excellent communication skills — able to distill complex PPC concepts for non-technical internal stakeholders and provide clear, strategic direction to agency partners
• Comfortable operating in an ambiguous, fast-paced environment where priorities can shift and strong judgment is required
• Collaborative and proactive team player who takes ownership and drives results

Education: BA/BS in Marketing, Business, or a related field.

You will receive the following benefits:

• Medical Insurance - Four medical plans to choose from for you and your family
• Dental & Orthodontia Benefits
• Vision Benefits
• Health Savings Account (HSA)
• Health and Dependent Care Flexible Spending Accounts
• Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
• Hospital Indemnity Insurance
• 401(k) including match with pre and post-tax options
• Paid Sick Time Leave
• Legal and Identity Protection Plans
• Pre-tax Commuter Benefit
• 529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP's Employment Accommodation policy. Applicants need to make their needs known in advance.

Specialization: Marketing / Advertising

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